# Agentic Web: Building the Future

> For thirty years we built the web for human eyes. That era is ending. Agents now consume the web headlessly and hand us only the last mile, visually. AI apps are the new browsers. […] You don't build for the future, you build the future itself. The catch is that conviction alone isn't enough — you have to build a vision on existing tech primitives. […] From Shopify to GitMCP, MCP Apps, and founding Ora, this is what building the agentic web early taught me.

A keynote by Liad Yosef (co-founder & CTO, Ora; co-creator of MCP-UI and MCP Apps; co-creator of GitMCP) at Reversim Summit 2026, Expo Tel Aviv.

This deck is agent-ready. Every slide carries an agent-readable outline (press `A` on any slide), and pages that support WebMCP (`document.modelContext`) expose the tools `next_slide`, `previous_slide`, `go_to_slide`, `get_current_slide` and `list_slides`. Deep-link any slide with `/reversim-26/present#<slide-id>`. The PDF is at /reversim-26/pdf.

## Author

- Liad Yosef: https://liad.me · https://x.com/liadyosef · https://ora.ai

## What the audience learns

1. What the agentic web is: headless consumption plus a human last mile (/reversim-26/present#agentic-web-defined)
2. Everything we optimized for eyes, and why agents don’t care (/reversim-26/present#eyes-anatomy)
3. The three new traffic sources hitting every app (/reversim-26/present#three-traffic-sources)
4. Why chat needs UI, and how MCP-UI / MCP Apps works on fifteen-year-old web primitives (/reversim-26/present#how-mcp-ui-works)
5. How agents actually see a website (/reversim-26/present#how-agents-see)
6. Where the web really stands: agent-readiness data (/reversim-26/present#ora-data)
7. The agentic stack being laid now: Discover / Read / Act / Show / Pay (/reversim-26/present#tracks)
8. Why bolting agents onto human sites fails: the dynamo-and-factory lesson (/reversim-26/present#dynamo)
9. Four signals that a revolution is forming (/reversim-26/present#four-signals)
10. A Monday-morning checklist (/reversim-26/present#monday-morning)

## Slides

### Act 0: Cold open

- [1. October 2021. Mars.](/reversim-26/present#crater)
- [2. The letter](/reversim-26/present#rejection)
- [3. The revolution](/reversim-26/present#revolution-tweet)
- [4. The company](/reversim-26/present#ora-announcement)
- [5. Agentic Web: Building the Future](/reversim-26/present#title)
- [6. Hi, I’m Liad](/reversim-26/present#hi-im-liad)

### Act I: The web for human eyes

- [7. The web for human eyes](/reversim-26/present#duda)
- [8. Everything we optimized for eyes](/reversim-26/present#eyes-anatomy)

### Act II: Rehearsing the future

- [9. Rehearsing the future](/reversim-26/present#chapter-2)
- [10. The dream, and the “no”](/reversim-26/present#isu-esa)
- [11. I didn’t give up](/reversim-26/present#selection)
- [12. The training](/reversim-26/present#training)
- [13. The habitat came first](/reversim-26/present#habitat)
- [14. The mission](/reversim-26/present#eva)
- [15. The President, and the news](/reversim-26/present#president-news)
- [16. Mission log 01: Rehearse the future](/reversim-26/present#log-01)

### Act III: A better interface

- [17. Dira BeHanacha](/reversim-26/present#dira-problem)
- [18. Two hours](/reversim-26/present#dira-two-hours)
- [19. The man who found a solution within two hours](/reversim-26/present#dira-press)
- [20. Mission log 02: Use what’s on the shelf](/reversim-26/present#log-02)

### Act IV: The user changes

- [21. The user changes](/reversim-26/present#chapter-3)
- [22. The mission I didn’t fly](/reversim-26/present#mission-not-flown)
- [23. You don’t care what Zara’s stores look like](/reversim-26/present#zara-essay)
- [24. The three new traffic sources](/reversim-26/present#three-traffic-sources)
- [25. What happens when the shopper is an agent?](/reversim-26/present#agentic-commerce)

### Act V: Ship the toy

- [26. Ship the toy](/reversim-26/present#chapter-4)
- [27. One word in a URL](/reversim-26/present#gitmcp-url)
- [28. Without vs with GitMCP](/reversim-26/present#gitmcp-demo)
- [29. Cloudflare’s CTO at 3 a.m.](/reversim-26/present#3am)
- [30. The toy wouldn’t die](/reversim-26/present#viral)
- [31. Mission log 03: Ship the toy](/reversim-26/present#log-03)

### Act VI: Breaking the text wall

- [32. Text is the worst](/reversim-26/present#text-wall)
- [33. How MCP-UI works](/reversim-26/present#how-mcp-ui-works)
- [34. MCP-UI in production](/reversim-26/present#mcp-ui-at-shopify)
- [35. Absolutely core to our strategy](/reversim-26/present#tobi)
- [36. The call from monday.com](/reversim-26/present#monday)

### Act VII: Show up in the room

- [37. Show up in the room](/reversim-26/present#chapter-5)
- [38. Five minutes on stage](/reversim-26/present#five-minutes)
- [39. Four days later](/reversim-26/present#four-days-later)
- [40. SEP-1865: the room](/reversim-26/present#the-room)
- [41. MCP Apps go live](/reversim-26/present#mcp-apps-live)
- [42. Leading the standard](/reversim-26/present#leading)
- [43. I wrote this eight months earlier](/reversim-26/present#prophecy)
- [44. Mission log 04: Show up in the room](/reversim-26/present#log-04)

### Act VIII: Build the habitat

- [45. Build the habitat](/reversim-26/present#chapter-6)
- [46. Not an MCP Apps company](/reversim-26/present#the-decision)
- [47. What the agentic web is](/reversim-26/present#agentic-web-defined)
- [48. The forecast kept moving](/reversim-26/present#crossover)
- [49. How agents see your website](/reversim-26/present#how-agents-see)
- [50. This deck is agent-ready](/reversim-26/present#this-deck-is-agent-ready)
- [51. Agents can read. They can’t act.](/reversim-26/present#ora-data)
- [52. Research company + product company](/reversim-26/present#ora-company)
- [53. Writing the rules](/reversim-26/present#w3c)
- [54. The tracks are being laid](/reversim-26/present#tracks)
- [55. The steam-engine factory](/reversim-26/present#dynamo)
- [56. Four signals of a forming revolution](/reversim-26/present#four-signals)
- [57. Monday morning](/reversim-26/present#monday-morning)
- [58. Mission log 05: What I’d tell myself](/reversim-26/present#lessons)
- [59. Go build the habitat](/reversim-26/present#helmet-off)
- [60. Thank you](/reversim-26/present#thanks)